Portfolio

Latitude Group

Initially produced five articles within the UK travel niche with a strong SEO focus on a monthly basis,
Within 18 months, monthly order grew by 2,500% and I now produce over 120 articles,
Since late 2009, I have been the primary freelance writer for Latitude,
Through Latitude, I have produced work for several high profile clients, including Tesco Mobile, Virgin Games, Kwik Fit and Fitness First,
Discussions are also taking place in respect of additional writing services, primarily that of press releases, which will further develop and enhance my relationship with not only Latitude, but their clients.

Hired as the primary writer to produce online content for both The Blogshop and clients,
Content revolves largely around business blogging, with the aim being to develop high quality, useful, industry specific and audience targeted blog posts,
Clients include a number of global corporations, including Hitachi Data Systems,
Provide a consultancy on all aspects of writing, online promotion and developing an online presence to The Blogshop.

Hired initially to provide fresh content on a monthly basis that would aid with the organic increase of traffic after the website had lay dormant since early 2009,
From March to May 2010, monthly page views quadrupled from 6,000 to 24,000,
Further to technical developments throughout June and July 2010, I was rehired to lead the development of BizAmmo.com in August 2010, producing weekly posts with the focus on bringing the website back to its status as one of the most prominent small business blogs,
As of August 2010, page views are increasing at a rate of 5,000 per month.

As a result of my work at AllFreelanceWriting.com, I was asked to join the team at GetPaidToWriteOnline.com to deliver weekly posts that would encourage discussion amongst the regular readers, as well as attract new visitors,
Feedback has been particularly positive over the last eight months. Page views have increased on a steady basis and reader interaction has seen a distinct rise.

Began working with The Internet Baby Shop in January 2008 as a consultant to provide assistance on moving past the traffic plateau that they had reached as a new small business,
Hire me on a three day week basis in May 2008 to focus primarily on Search Engine Optimisation. Working with them throughout the summer of 2008, their traffic had doubled by the end of the summer, sales had increased both in their regularity and value and the company ranked in the top 10 results in major search engines for a selection of their chosen keywords,
In November 2010, I began a three month contract with the new owners of the business. As the business had had next to no online development for over 12 months, I was tasked with raising the profile of the business once more.
Introducing a blog, utilizing Twitter and focusing on several primary keywords, within the 12 week timescale, The Internet Baby Shop was ranking on the first page of Google for some particularly competitive keywords, including ‘baby shop’; had a regularly updated blog that was integrated with several social media websites and the company also had a presence on Twitter, with over 100 followers who were all highly targeted and part of the company’s target audience.
Due to the results of the initial three month period, I was hired to continue the work for an additional 12 weeks.

Hired in 2008 for three months to carry out basic Search Engine Optimisation work on Ebabee on a short term basis,
Optimised the website to make it a lot more user-friendly and implemented several processes to aid with increased rankings in the major search engines for both short and long tail keywords,
After the business changed hands, I was tasked with ensuring that the transition was carried out problem-free from the previous owner to the new owners,
Further to the transition being made, I was hired by the new owners of Ebabee to work alongside them to offer a consultancy, based largely around Search Engine Optimisation but inclusive of a wider information spectrum, to ensure that they can build on the success that had been achieved previously. This has involved working on several projects, including the development of a company blog and social media presence.

Initially hired to provide a monthly feature focusing on projects that would develop and enhance a reader’s career as a writer,
Due to the popularity of this feature, I was asked to increase my post frequency to a weekly basis, until tasked with the redevelopment of one of my client’s other blogs, BizAmmo.com.

I was hired for five months to work on two blogs from the same client with the aim of developing traffic by means of photo-blog posts,
The focus was on posts that would encourage comments and discussions not only for the proceeding weeks after the post had been published, but for several months into the future.

I worked on a three month contract with the aim of researching no-fee online courses that would be of use to a range of different writers and producing compelling, descriptive copy for each of them,
The brief included liaising with the course directors to ensure the content was suitable and appropriate for the website’s target audience.